Music Video

Allison - Mi Mundo Amanece Hoy



Client
Allison
Director
Manuel Avila
DoP
Adrian Escarpita
production companies
Rarara
The production of Allison's music video "Mi Mundo Amanece Hoy," featuring Pablo Hurtado, represented a challenge of aesthetics and rhythm. The objective was to create a piece that, with a minimalist and cinematic narrative, would capture the song's emotion in a visually powerful way. The challenge was to manage a stylized, high-quality shoot, ensuring the director's vision remained intact despite the complexities of a musical set.
Under the direction of Manuel Ávila and with cinematography by Adrián Escarpita, my role was 1st AD. With the advantage of having production knowledge, I approached this position with a producer's eyes. This allowed me not only to focus on the meticulous planning of the day but also to anticipate logistical challenges, ensuring the shoot flowed efficiently so that the creative team's vision could be met. My personal passion for the band, iconic from my childhood, added extra motivation to make the project a success.
The result is a visually captivating music video that perfectly complements the song's emotion. The production was a testament to the fact that rigorous planning can bring an artistic vision to life without sacrificing efficiency. The project is not only an example of how sophisticated cinematography can elevate a musical narrative but, for me, it was an experience of professional growth that united my passion for music with my production skills.