RoiFuries | RMQZ | Adrenorama

Client

Alpura

Director

Memo Matthews

DoP

Manuel Caballero

production companies

Adrenorama & Bawa Studio

Alpura, one of the most recognized dairy brands, faced the challenge of connecting its lactose-free line with a young and dynamic audience. The objective was to go beyond the functional message of "lactose-free" and create a commercial that conveyed a sense of energy, vitality, and pleasure. The vision was a video that would merge a colorful and contemporary set design with a narrative that celebrated the passion and lifestyle of its audience.

This project was a collaboration between Adrenorama and Baéa Studio, directed by Meme Matthews with cinematography by Aldo Cantú, and still photography by Leo Manzo. Creative synergy was key. We approached the production with a vibrant and playful aesthetic. Our focus was to create a series of visual vignettes that, in a fresh and optimistic tone, showed how Alpura's lactose-free line integrates into people's daily lives. The use of vivid colors, quick transitions, and modern production design helped the commercial feel fun and relevant.

The result is a memorable audiovisual piece that positions Alpura in a fresh and bold way. The commercial effectively communicates that the lactose-free line is for an audience that lives with passion and without limits. This project is a testament to the power of collaboration and how a bold design vision can revitalize the image of an iconic brand.

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