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Galaxy Tab S8 Ultra 5G and S22 Ultra: The Perfect Companions

. The 'two of me' story, told with technology. The Samsung production was a challenge of precision that demonstrates how the Tab and phone are the perfect companions.

Client
Samsung
Director
Matther Dillon Cohen
DoP
Logan Triplett
production companies
Anonymous & Spectrum México
The production of Samsung's Two of Me commercial was a challenge of technical precision and visual fluidity. The objective was to highlight the synergy between the Galaxy Tab S8 Ultra 5G and the S22 Ultra, communicating how both devices empower creative users to be more productive. The main challenge was to capture this youthful and dynamic energy through sophisticated camera movements and a visual narrative that flawlessly unified both products.
Under the direction of Matthew Dillon Cohen and with the cinematography of Logan Triplett, the production companies Anonymous Content and Spectrum approached this project with a bold and technological vision. To achieve the complex and organic camera movements that define the commercial's style, we used a motion controller. This tool allowed us to choreograph the camera movements with robotic precision, ensuring fluid transitions and dynamic shots that perfectly complemented the "two of me" narrative.
The result is a vibrant commercial that not only highlights the products' features but also creates a visually captivating narrative. The production is a testament to the combination of creative talent and cutting-edge technology. The shots with the motion controller are not just an aesthetic element; they become the key to a fluid and coherent story, demonstrating how a top-tier technical execution can take a concept to a new dimension.